AEO & GEO Jobs: The New AI Search Roles in Marketing (2026)
More people now ask ChatGPT, Perplexity, Gemini or Google's AI Overviews a question instead of clicking through ten blue links. Marketing teams have noticed, and a new kind of job ad has followed: AEO and GEO jobs, also called AI search jobs.
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This guide explains what answer engine optimisation (AEO) and generative engine optimisation (GEO) jobs involve, which titles to search for, the skills and tools employers ask for, and what the roles pay. It's based on the 505 remote marketing listings added to GetRemoteMarketingJobs with posting dates from 5 October to 8 November 2026. It's a small, recent sample from one job board, not a survey of the whole market, so we give the number behind every figure.
What AEO and GEO mean
AEO (answer engine optimisation) is about getting your brand's content picked up as the answer when someone asks a question, whether in Google's AI Overviews, a voice assistant or a chatbot.
GEO (generative engine optimisation) is about how large language models (LLMs) describe and recommend your brand when they generate an answer. Will ChatGPT mention your product when someone asks for "the best maintenance software"? Is the description accurate?
In practice, employers use the two terms almost interchangeably. Several ads use both in the same sentence ("GEO/AEO"), and some say "AI search", "AI discovery", "AI visibility" or "LLM visibility" instead. They all describe the same shift: being cited and recommended in AI answers matters alongside ranking in classic search results.
How common are AEO and GEO jobs?
Still rare as a job title, but common as a requirement:
- 14 of 505 listings (about 3%) had AEO, GEO, AI search or AI discovery in the job title.
- At least 43 more mentioned AEO, GEO, answer engines, generative engines, AI search or AI Overviews in the description as part of the job (we could still read descriptions for 458 of the 505). Together that's at least 57 of 505, roughly 1 in 9.
The 43 "description-only" roles are a good reminder to search beyond the title. They included 10 content roles (content marketing managers, editors and writers), 7 SEO roles, 15 growth and demand generation roles, and 11 others such as digital PR, local visibility, CRO, brand and product marketing.
What these roles actually do
The 14 title-level roles came from product companies such as Stripe, Paddle, BetterHelp, YipitData, Headway, Chainguard, MaintainX, Juniper Square, Envato and Cresta, and from agencies such as Omniscient Digital and Directive. Across the 12 we could read in full, the work fell into five areas:
- Auditing AI visibility. Checking how the brand appears in AI answers to buyers' questions, where it's missing or described wrongly, and building a roadmap from the gaps.
- Earning citations. 9 of the 12 descriptions talked about citations, earned through content, digital PR, review sites and communities such as Reddit (named in 3).
- Keeping SEO strong. Every role still included SEO. 7 of the 12 mentioned technical SEO and 6 mentioned structured data or schema. AI search sits on top of SEO; it doesn't replace it.
- Creating and refreshing content that both people and machines can find and use. 7 of the 12 also expected you to use AI tools in your own workflow.
- Measuring a new channel. Ads asked for metrics like AI citation share and share of voice in LLM answers, tied to signups and pipeline. Some said there's no established playbook yet and you'd help write one.
The more technical roles went further: one developer-focused role asked for advanced SQL and work on llms.txt files so coding assistants recommend the product.
Job titles to search for
AEO and GEO rarely appear on their own. Most titles pair them with SEO. Real titles from our sample:
- SEO & AEO Manager
- Organic Growth Manager, SEO & AEO
- Organic & AI Search Manager
- AEO and GEO Marketing Manager
- Sr. Growth Marketing Manager, AI Discovery
- Growth Marketer, SEO/AEO and Experimentation
- Editorial Content Specialist (SEO & AEO)
- Associate GEO and SEO Specialist
- GEO & SEO Strategist and AEO & SEO Strategist
Useful search terms: AEO, GEO, AI search, AI discovery, AI visibility, answer engine and generative engine. Also check SEO and content roles, where AI search is often hidden in the description.
Read the full ad. One agency's "GEO & SEO Strategist" ad said the role is internally titled Account Strategist, Content & SEO and focuses mainly on client content strategy.
Skills and tools employers ask for
From the 12 title-level roles with full descriptions:
AI platforms named
- ChatGPT and Google AI Overviews: 6 of 12
- Perplexity and Gemini: 5 of 12
- Claude: 3 of 12
SEO tools named
- Ahrefs: 5 of 12
- Semrush: 4 of 12
- Google Search Console: 4 of 12
- Screaming Frog: 3 of 12
- GA4 / Google Analytics: 3 of 12
AI visibility tools
- Profound and AirOps: 3 of 12 each. Dedicated AI-visibility tools are still a "nice to have" in most ads, not a requirement.
Skills that came up repeatedly
- Running experiments on what changes AI visibility, and documenting the results.
- Technical SEO and structured data.
- Content briefs and editorial judgement (6 of 12 mentioned briefs).
- Explaining recommendations to web, product, PR and content teams.
Experience levels: 9 of the 12 ads named a number of years: 1–2 for the one associate role, 3–5 or 4+ for mid-level roles, 5+ for most manager roles and 8+ for the most senior one. There are entry points.
What AEO and GEO jobs pay
7 of the 14 title-level roles gave a yearly USD salary range:
| Role | Company | Advertised range |
|---|---|---|
| Associate GEO and SEO Specialist | MaintainX | $47,000 – $87,000 (varies by location) |
| Growth Marketer, SEO/AEO and Experimentation | Cresta | $100,000 – $165,000 |
| Organic Growth Manager, SEO & AEO | YipitData | $108,000 – $123,000 |
| International SEO/AEO Manager | BetterHelp | $110,000 – $130,000 |
| SEO & AEO Manager | Juniper Square | $116,000 – $160,000 |
| Sr. Growth Marketing Manager, AI Discovery | Chainguard | $140,000 – $167,500 (base) |
| Senior Digital Marketing Channel Manager, SEO & AEO | Headway | $144,000 – $225,000 (multiple pay tiers) |
Using the midpoint of each range, the median is $132,500 (n=7). The six roles above associate level all started at $100,000 or more. With seven data points, treat this as a rough guide: these are advertised ranges, mostly for US-based applicants, not confirmed pay.
For comparison with other marketing roles, see our remote marketing salaries report.
Where these remote jobs are open
All 12 roles we could check in full were full-time. Most were remote within one country: 7 were limited to the US, 2 to Canada and 1 to Mexico. One was open in the UK, Canada, Portugal and Ireland, and one just said "Remote". Check the location rules before you apply.
How to move into AEO/GEO from SEO or content
You don't need an "AEO" job on your CV. Every role in our sample built on SEO or content skills. A practical path:
- Get the SEO basics solid. Keyword research, technical audits, structured data and Search Console. Our remote SEO jobs guide covers the core skills.
- Run a small AI visibility test. Pick a brand, write 20–30 realistic buyer questions, and record which brands ChatGPT, Perplexity, Gemini and AI Overviews mention and cite. Make a change, repeat and write it up. One associate-level ad said side projects exploring GEO count as experience.
- Learn where AI answers get their sources. See which pages, review sites and forums get cited. That shows where content and PR effort should go.
- Be honest about uncertainty. AI answers vary between runs, and placement isn't guaranteed. Employers want someone who measures carefully.
- Use the right words. Add "AEO", "GEO" or "AI search" to your CV next to SEO, with the work you actually did.
If you're early in your career, start with associate SEO or content roles and grow into AI search from there. Our guide on how to get a remote marketing job with no experience covers building a portfolio from scratch.
Where to find AEO and GEO jobs
- GetRemoteMarketingJobs: AEO, GEO and AI search roles appear on our remote SEO jobs page, updated daily from company careers pages and remote job sources.
- Company careers pages: Many of these roles came straight from employers' own job boards (Greenhouse, Lever, Ashby).
- SEO and content agencies: At least 3 of the 14 title-level roles were at agencies.
- Job alerts: New titles in this area appear every week. Subscribe to free job alerts and get new remote marketing jobs in your inbox.
FAQ
What is the difference between AEO and GEO?
AEO focuses on being the answer in AI-driven search results, such as Google's AI Overviews. GEO focuses on how generative AI tools like ChatGPT describe and recommend a brand. Job ads often use the terms together.
Are AEO and GEO jobs replacing SEO jobs?
Not in our data. Every AEO/GEO role in our sample still included SEO, and most titles combined the two ("SEO & AEO").
How much do AEO and GEO jobs pay?
Seven roles on our board with a USD salary ranged from $47,000 (associate) to $225,000 (senior), with a median midpoint of $132,500. That's a small sample from October–November 2026.
Can I get an AEO job without experience?
Entry-level titles are rare, but they exist. One associate role asked for 1–2 years of SEO experience, including internships. Start with SEO or content work and run your own AI visibility tests.