Sr. Analyst, ECM - AD

Job DescriptionEssential Functions & Responsibilities• Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations for ADUSA • Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for ADUSA • Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders • Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action • Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement • Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations • Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments • Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners • Support Senior Manager with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed • Supports Lead and broader team with ad hoc requests based on business needs Expected Experience & Required Skills• Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus, with experience working with ADUSA an added bonus • Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations • Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders • Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative • Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through • Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners • High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented • Balances accuracy with speed, flags risks early, and keeps stakeholders aligned • Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus Work Environment & Schedule• Remote-based role performed from a home office • Salaried, exempt schedule to meet customer and internal expectations Physical RequirementsPhysical demands include, but are not limited to: • Operating a computer and viewing screens for approximately 100% of the work schedule Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.