Client:
Our client is an AI-focused technology company dedicated to creating intuitive, engaging solutions that simplify complexity. By combining advanced technology with user-centric design, they empower businesses to deploy AI with clarity, confidence, and impact.
Role Overview:
We are seeking a Marketing Specialist to own and optimize our marketing engine with a strong focus on HubSpot. This role will manage and execute all aspects of HubSpot CRM and Marketing Hub, including automation, workflows, lead capture, reporting, and campaign optimization. As the go-to HubSpot expert, you will ensure seamless marketing execution while supporting business development efforts through advanced automation and strategic reporting.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
HubSpot CRM & Marketing Automation
Own and manage the full HubSpot platform, including workflows, email sequences, landing pages, lead scoring, and reporting.
Design and implement lead capture, nurturing, and automation strategies to support sales pipelines.
Monitor and track key metrics (traffic, conversion rates, MQLs, SQLs) to measure pipeline contribution.
Ensure accurate reporting and data integrity across all HubSpot campaigns.
Train and support internal teams on HubSpot best practices.
Campaign Optimization & Reporting
Continuously analyze and optimize campaigns using HubSpot performance data.
Refine workflows and automations to maximize efficiency and lead conversion.
Provide leadership with detailed insights and actionable recommendations.
Management & Collaboration
Partner with marketing, sales, and product teams to align HubSpot strategies with overall goals.
Coordinate with freelance writers, designers, and contractors for campaign execution.
Provide executives with clear updates on performance and opportunities for growth.
Social Media Management (Secondary Responsibility)
Support posting and management across LinkedIn, Meta (Facebook/Instagram), and other platforms.
Track and analyze performance metrics, providing data-driven recommendations.
Key Qualifications:
Experience & Skills
2+ years of hands-on HubSpot CRM/Marketing Hub experience (automation, workflows, landing pages, reporting).
Proven success in optimizing HubSpot campaigns to generate qualified leads.
Strong written and verbal communication skills for content and reporting.
Ability to analyze and act on performance insights using HubSpot’s reporting tools.
Solid project management skills to organize tasks and meet deadlines.
Bonus: experience in social media management across LinkedIn and Meta.
Attributes
Proactive and self-motivated with an ownership mindset.
Highly organized, detail-oriented, and execution-focused.
Strong communicator, able to present insights clearly to leadership.
Creative thinker who contributes to campaign ideas and strategy.
Comfortable balancing strategic planning with hands-on implementation.
What Success Looks Like:
HubSpot is fully optimized, driving a steady pipeline of qualified leads.
Marketing campaigns are consistently measured, tracked, and improved.
Smooth collaboration across internal teams and external contributors.
Clear, data-driven reporting that supports business development success.
Opportunity:
This is an exciting chance to own HubSpot as the central marketing engine of a growing, AI-driven company. If you’re passionate about optimizing CRM systems, driving growth through automation, and making a measurable impact, this role offers an opportunity to shape marketing success while growing in a dynamic, innovative environment.
Fill in the application form
Record a video showcasing your skill sets