The Director of Field Marketing is responsible for leading the strategic translation of brand vision into winning local execution for the US market for both Jägermeister and Teremana Tequila. This role serves as the critical bridge between brand strategy, sales, and trade marketing—ensuring that all centrally allocated programming – sampling, sponsorships, innovation, shopper programs, events and trade engagement/education are flawlessly brought to life in the market. The Director will lead cross-functional alignment, drive go-to-market planning and optimize activation to maximize brand performance across all local marketing channels.
Principal Duties and Responsibilities:
Regional Marketing Strategy
- Develop and execute regional marketing strategies and plans aligned with the overall company marketing objectives.
- Serve as the main liaison between brand and sales teams achieve our common goals.
- Identify regional market trends, opportunities, and challenges to inform strategy development.
- Understand brand plans and drive local execution of elements as needed/requested.
- Identify regional brand partners, events and
Oversee Execution of Programming
- Oversee execution of all central programs assigned to the market, ensuring results are captured and circulated appropriately.
- Programs can include, but is not limited to, sampling, events, sponsorship activation, innovation, shopper programs and POS allocations.
- Partner with all stakeholders to ensure a clear both business and brand goals are being met.
- Support key wholesaler QBRs with marketing presentations, as needed
Brand Consistency
- Ensure brand consistency in all regional marketing efforts and materials.
- Align regional messaging with the overall brand positioning and guidelines.
Reporting and Analytics
- Generate regular reports on regional marketing & sales performance, including campaign effectiveness, ROI, and key performance indicators.
- Use data insights to make data-driven decisions and refine marketing & sales strategies.
- Roll up reporting from FMMs for a holistic national view.
- Ensure local activity across key campaigns is evaluated and provide recommendations for continuous improvement.
Local Team Collaboration
- Work closely with local sales, field, and channel teams to understand their specific needs and objectives.
- Provide marketing support and resources to local teams to achieve regional targets.
Market Research and Analysis
- Conduct market research to gather insights into regional customer preferences, competitive landscape, and industry trends.
- Analyze data and feedback to adjust regional marketing strategies as needed.
Budget Management
- Manage the regional marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Track expenses, analyze ROI, and report on budget utilization.
People Leadership & Development
- Manage, develop, and mentor a team of field marketing professionals.
- Set clear objectives and performance expectations and track progress through regular feedback and formal reviews.
- Identify skills gaps and provide training, coaching, and growth opportunities to strengthen team capabilities.
- Foster a collaborative, high-performance culture that supports brand magic and accountability.
Business Performance & Insights
- Track and analyze commercialization KPIs, including velocity, distribution, and program ROI.
- Leverage insights to refine future go-to-market strategies and activation plans.
- Share learnings across the organization to build local marketing best practices.
Requirements
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- 8-10 years' experience in regional or field marketing, preferably in a relevant industry.
- Strong strategic thinking and problem-solving skills.
- Self-starter with strong interpersonal abilities to interact and influence diverse groups of people.
- Excellent written, verbal and public speaking skills.
- Ability to collaborate effectively with local teams and stakeholders.
Benefits
- Highly competitive compensation packages, 150K- 175K, 35% Bonus
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous holiday and vacation policy
About the company
Mast-Jägermeister US is a collaborative and inclusive people first organization. Just like our namesake herbal liqueur, we approach all that we do with authenticity, and we are driven by masterful execution. We are continuously inspired by our global mission, “Best Nights of Your Life”, naturally making MJUS a social company. Our “Meisters” are unified by an unparalleled passion and enthusiasm for our two exceptional brands.